<ConferenceName> (Conference or Proceedings Name)
This element specifies the title of the proceedings from a conference.
example: :
… <b:Comments>Comments</b:Comments> <b:ConferenceName>Conference Name</b:ConferenceName> <b:RefOrder>9</b:RefOrder> …
The possible values for this element are defined by the ST_String255 simple type (§7.6.3.2).
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