<customXml> (Cell-Level Custom XML Element)
This element specifies the presence of a custom XML element around a single table cell. The attributes on this element shall be used to specify the name and namespace URI of the current custom XML element.
<w:tr> <w:customXml w:element="company" … > <w:tc> … </w:tc> </w:customXml> … </w:tr>
The <customXml> element specifies that the name of the custom XML element is company, and the custom XML element contains a single table cell (it is a cell-level element). ]
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Attributes  | 
Description  | 
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Specifies the name of the current custom XML element or smart tag within the document. <w:customXml w:element="companyName" … > … </w:customXml> The  The possible values for this attribute are defined by the ST_String simple type (§2.18.89).  | 
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Specifies the namespace URI of the current custom XML element or smart tag. If this attribute is omitted, the URI shall be assumed to be null (no associated URI). <w:customXml … w:uri="urn:customXmlExample" /> … </w:customXml> The  The possible values for this attribute are defined by the ST_String simple type (§2.18.89).  | 
The following XML Schema fragment defines the contents of this element:
<complexType name="CT_CustomXmlCell">
	<sequence>
	<element name="customXmlPr" type="CT_CustomXmlPr" minOccurs="0" maxOccurs="1"/>
	<group ref="EG_ContentCellContent" minOccurs="0" maxOccurs="unbounded"/>
	</sequence>
	<attribute name="uri" type="ST_String"/>
	<attribute name="element" type="ST_String" use="required"/>
</complexType>